California Independent Insurance Broker — Three Generations Working for You
Bollinsure is an independent California insurance broker. We're not owned by any carrier. We review your needs, explain the tradeoffs, and compare appropriate available options across personal, commercial, and specialty insurance.
Our Story
Started in the 1970s.
Still family. Still independent.
It started with Bill Bollinger and insurance for the State of California in the 1970s. For decades, he built expertise in California workers' compensation and commercial insurance — learning the industry from the ground up at the state's largest public insurer before going independent.
His son Brian John Bollinger brought a different lens. With a Cal Poly SLO engineering background and a Pepperdine MBA, Brian joined the business and grew it into what Bollinsure is today — a full-service independent brokerage covering personal and commercial lines across all of California with access to 334 insurance markets.
Brian's son and Bill's Grandson Aaron Glen Bollinger represents the third generation. A UCLA Business Economics student who was licensed at 18, Aaron leads home insurance, auto insurance, and umbrella coverage for California clients.
About the man: Being in insurance allowed him to participate in his kid's sports teams, and his retirement involved watching all of his grandson's soccer games and hosting family get-togethers.
About the man: Enjoys playing pickleball, starting home projects, and participating in sports with his son. Recently volunteered to coach a U10 Boys Soccer Team with Aaron as his assistant coach.
About the man: Loves watching sports; a big fan of Manchester United and the Lakers. A big reader of classical literature - Dostoyevsky, Zamyatin, Dickens, etc. and an avid traveler (when time allows).
The Team
Three people who know California insurance deeply
You'll talk to one of us — not a call center. Every Bollinsure client gets direct access to someone who knows their policy inside and out.
Brian leads Bollinsure's commercial lines practice and handles complex, hard-to-place risks across workers' compensation, general liability, commercial property, and specialty lines. With an engineering background from Cal Poly and an MBA from Pepperdine, he brings an analytical framework to insurance placement that produces better outcomes for clients with complex exposures. Brian personally manages Bollinsure's most difficult commercial accounts and serves as a go-to advisor when a risk requires creative market placement.
Aaron runs Bollinsure's personal lines practice — home, auto, umbrella, and high net worth. He was licensed at 18 and has spent his career building deep expertise in the coverages California homeowners and drivers actually need. His UCLA Business Economics education gives him an analytical approach to coverage gaps and carrier selection. Aaron is particularly strong on California wildfire-zone home coverage, E&S placement for homes dropped by admitted carriers, and structuring complete personal insurance programs for high-net-worth clients through Chubb and PURE.
Bill Bollinger is the foundation of everything Bollinsure is built on. He began his insurance career in the 1970s with insurance for the State of California — the state's largest workers' compensation insurer — where he developed deep expertise in California labor law, risk management, and workers' compensation that few practitioners can match. After decades with the State of California, Bill went independent and built the practice that would become Bollinsure. His knowledge of California's unique insurance environment, carriers, and regulatory landscape set the standard the whole team operates by today.
Independent vs captive — the difference is real
Independence gives us access to multiple carrier and specialty-market options. We review your needs, explain tradeoffs, and compare appropriate available markets when a change may help.
A primary carrier relationship.
Captive or exclusive agents typically focus on one insurer's products. Some also have access to affiliated or outside programs. Ask which markets and services are available for your particular risk.
334 insurance markets. One advocate.
We have access to 334 admitted, E&S, and specialty markets, including access through wholesalers and programs. That does not mean every market is available for every risk or that we quote all 334.
Questions to ask before choosing a local insurance broker
This decision tool: Aaron Bollinger · Written and licensed-reviewed October 17, 2026 · CA 4345268.
A local address alone does not tell you how an agency will handle your account. Use the first conversation to learn who will advise you, what they need to review and how to reach them after a policy is issued. Ask for specific answers instead of treating a familiar carrier name or a low preliminary price as the whole decision.
- Who is the licensed person responsible for my review, and how can I verify the agency and individual licenses?
- Which available markets and policy choices are relevant to my particular situation, and what remains subject to underwriting?
- Who handles policy changes, renewal questions and help contacting the insurer after a loss?
- How is the agency compensated, and are there any charges I should understand?
- Can we discuss the actual policy differences before deciding whether to keep or replace my current insurance?
Keep the answers with the written proposal. You are choosing an ongoing service relationship as well as an insurance policy.
These worksheets organize a conversation with a licensed broker. They do not determine eligibility, bind coverage or promise a claim payment, price or outcome. The issued policy, underwriting and applicable requirements control. Keep sensitive documents and personal identifiers out of an ordinary initial email.
Source for this decision tool: California DOI — Finding an Agent or Broker.
How We Work
The way we approach every client relationship
We Review Before We Recommend
Before recommending anything, we review your current coverage — and look for what's missing. Most clients we meet are underinsured, overpaying, or both. We find out which before we give any advice.
We Work for You, Not Carriers
We earn carrier commissions, which vary by carrier and line. Some carriers also pay contingent or profit-share compensation based on an entire book of business. Ask what applies to a policy we place and we will tell you.
Direct Access, Always
When you call Bollinsure, you reach a licensed member of our team — not a call center. Your policies are managed by someone who knows your situation and can act on it immediately.
We Show Up at Renewal
Renewal is a chance to review changes in your household or business, policy terms, and available options. We help assess whether keeping the current program or requesting alternatives makes sense.
We Handle Claims Advocacy
When a claim happens, we're in your corner. We help you understand your rights, navigate the process, and when needed, advocate with the carrier to get the outcome you're entitled to.
California Expertise Only
We are California specialists. We don't try to cover 50 states with generic advice. California's wildfire environment, workers' comp system, AB5 labor law, and litigation climate all require knowledge that only comes from years of in-state experience.
Licensed & Credentialed
By the numbers
WJB Services, Inc. dba Bollinsure Insurance Services
Licensed by the California Department of Insurance. Personal and commercial placements are made under state-licensed authority; surplus lines and other non-admitted business is placed through a licensed surplus line broker.
California, coast to coast — all 58 counties
We are California specialists. Whether you're in a wildfire-zone hillside in Malibu, an industrial park in the Inland Empire, or a tech office in Silicon Valley — we know the local market.
Get in Touch
Talk to someone who actually knows the answer
No hold music. No scripts. Call or email and you'll reach a licensed member of our team.
Phone — Brian John Bollinger
562-268-9355 · Available Mon–Fri, 8:30am–5pm PT
quotes@bollinsure.com · We respond same business day
Coverage Reviews & Policy Questions
quotes@bollinsure.com · Quote requests, policy questions, or coverage reviews
Service Area
All of California · 58 counties · Personal and commercial lines statewide
Get quoted
Submit a coverage request online. We will review your priorities and current coverage, then prepare the right follow-up.
Book a Coverage Call
Pick a time and talk with a licensed Bollinsure broker. The review takes about 15 minutes, and we will review your current coverage, answer your questions, and come prepared.
Quick Answers
Common questions
What is Bollinsure?
Bollinsure is the trade name of WJB Services, Inc. dba Bollinsure Insurance Services, a California-licensed independent insurance broker. We are not tied to one carrier and have access to 334 insurance markets, comparing appropriate available options when useful.
Is Bollinsure a captive or an independent broker?
Fully independent. We are not owned by, or tied to, a single insurance carrier. We have access to admitted, E&S and specialty markets and compare appropriate available options when a change may help.
Do you charge fees?
No. We are compensated by the carrier that ultimately writes your policy, not by you. That commission is already built into the premium whether you use a broker or not, so using one costs you nothing extra — and we will tell you when your existing policy is the better deal.
What states does Bollinsure operate in?
We are headquartered in California and primarily serve California clients. For clients with multi-state needs we have access to carriers writing coverage in all 50 states.
What insurance licences does Bollinsure hold?
WJB Services, Inc. dba Bollinsure Insurance Services holds California Department of Insurance agency licence 6013787. Brian John Bollinger is the Principal Insurance Broker under licence 0D94699, and Aaron Glen Bollinger is licensed under 4345268. Every placement is made under state-licensed authority in California.
